E. Navas Maldonado, J. A. Beltrán Enríquez, and M. T. Martínez Contreras, Trans., “Psychology as a key to business decisions: : Understanding the consumer and improving marketing”, RILCO, vol. 5, no. 48, pp. 67–78, Nov. 2023, doi: 10.51896/rilcods.v5i48.321.