García Castillo, S. and Estrada Reyes, C.U. trans. 2026. Advertising design as a tool of sports marketing, for the development of local sports institutions: Case study Potros A.C. Toluca State of Mexico. Desarrollo sustentable, Negocios, Emprendimiento y Educación. 8, 78 (May 2026), 67–77. DOI:https://doi.org/10.51896/rilcods.v8i78.1214.