Transformation and competitiveness in traditional SMEs: 12 4
Organizational management and marketing for local sustainable development
DOI:
https://doi.org/10.51896/e3fwxt39Keywords:
Traditional SMEs, organizational transformation, sustainable competitiveness, organizational capabilities, territorial developmentAbstract
Small and medium-sized enterprises (SMEs) represent a strategic driver of territorial economic development; however, traditional SMEs continue to face structural challenges that constrain their competitiveness, adaptability, and long-term sustainability in increasingly dynamic environments. In this context, the present study examines the relationship between organizational management, marketing capabilities, and sustainable competitiveness among the economic units analyzed in this research. The study was conducted using a quantitative approach with a descriptive-correlational scope and a non-experimental cross-sectional design. The study population consisted of business owners from the municipality of Zinacantepec, State of Mexico. The analysis evaluated dimensions related to administrative formalization, commercialization strategies, the incorporation of digital tools, and competitive differentiation. Findings reveal a positive relationship between the professionalization of organizational processes and business performance. At the same time, significant limitations were identified in the adoption of digital capabilities, innovation practices, and differentiation strategies, factors that restrict SMEs’ resilience and competitive adaptability in increasingly demanding markets. Finally, the study proposes a comprehensive organizational transformation model aimed at strengthening business capabilities across three dimensions: administrative, commercial, and strategic. The model seeks to enhance territorial sustainability and organizational competitiveness. The study concludes that transformation processes must respond to the sociocultural conditions of entrepreneurs while contributing to the development of more competitive, resilient, and sustainable territories.
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